1. Our commitment for your privacy
Because protecting your personal information is important to us, we at Wild Hips have adopted strong principles in that respect.
We don’t sell your personal information to anyone.
We tell you why we use your personal information, and we don’t use it for anything else.
We limit how much personal information we collect, use, communicate and store to what is necessary for our purposes.
Sometimes, our service providers need access to your personal information.
They are only allowed to use your personal information to provide services on our behalf. The only exception is when they have a legal obligation to disclose your personal information to the authorities.
We give you the option to control your personal information.
For example, we offer you tips on how to control the personal information we collect. We also have a Privacy Coordinator who responds to your privacy concerns, gives you access to your personal information and implements the corrections that you have requested.
We may communicate your personal information to the authorities without your consent where permitted or required by law.
2. Types of information we collect
2.1 Personal information
Personal information is information about an identifiable individual.
The personal information we collect includes:
Contact information: Like your phone number, personal address, email address.
Habits and preferences information: Like data which relates to your use of our products and services, data from your interactions with us, our website, our apps.
My Account activities information: About your activities when you are logged in to My Account.
2.2 Data considered to be personal information
We collect information about how you use our website. Even though this information is not linked to your identity, it can be in certain circumstances by using cookies.
Therefore, we consider this data to be personal information as well when linked to your identity. The data we collect includes:
The pages of our website viewed.
The date and time when those pages were viewed.
The region where you are connecting from (geolocation).
How long each page was viewed.
The web browser used (Chrome, Edge, Firefox, Internet Explorer, Opera, etc.), browser settings and the type of device used (Mac or PC, mobile or desktop, etc.), AdWords used and references from which websites, applications or social media you come from before your visit.
3. When and how we collect your personal information
3.1 We collect personal information when you give it to us directly
When you place a product order on our website
When you fill in an online form
When you subscribe to one of our newsletters
Whenever you use online tools and give information about yourself or your business
3.2 We also collect personal information obtained from sources other than yourself
From our services providers for web analytics or ads
From websites/social media pages containing information made public by you
From databases made publicly available by third parties
3.3 When you are logged in to your My Account, we record your activities
We keep an electronic log of all your activities so that we can detect and review any suspicious activity on your account.
How we track your activities
When you browse our website, we track your activities to infer your interests based on pages you have visited. We may match this information to your specific user profile as soon as you identify yourself on our website by using cookies. We may do so to know what your interests are, to promote our products and services to you, and to offer you products or services that are more relevant to you.
If any of this is a concern for you, there are things you can do to control how we process your personal information.
What cookies are and what we can do with them
Cookies are files that a website automatically creates and stores on your computer to collect information on your web browsing activities. We use first-party cookies to improve your user experience (most websites do).
Our website creates first cookies that allow us to:
Recognize you the next time you visit our website
Personalize our website, application, newsletters and emails for you
For example, we can know if you have already completed a survey, so we do not ask you to do it again. These cookies are called persistent cookies, because they stay in your browser after you have closed your session.
We also use Google Ads, Double Click and other third-party cookies for marketing purposes. With marketing and remarketing cookies, we can:
Automatically create lists about our users' interests based on pages they have visited, not only within the Wild Hips website, but also with other websites
Use this information to target users with specific ads
Analyze how well our ads perform for a specific audience
For example, if you visit a page about clothing, an alphanumeric code that identifies you will be added to a list of users who are interested in clothing. This code will also be stored in a cookie on your computer. As a result, you may see a WILD HIPS advertisement about clothing on a different website.
You can disable cookies
To know how, read our section on Things you can do to control how we process your personal information.
3.5 We use Google Analytics to collect data about how you use our website (web analytics)
We use Google Analytics to analyze how users utilize our website.
Google Analytics makes your data anonymous by removing part of your IP address.
3.6 This policy does not cover personal information you give to social media companies or online payment providers
4. Why we collect and use your personal information
We only collect your personal information if it relates directly to operating programs or Wild Hips’s activities and for the following purposes:
4.1 For business purposes
To identify you
We use your personal information to identify you.
To register you
We use your personal information to register you, notably for an event.
To communicate with you
We use your personal information to communicate with you and to answer your questions about our products or services.
To advise you when you request our products or services and to improve your experience
We use your personal information to provide tailored advice and direct you towards the most appropriate resources, products and services upon request. This way, we make sure our advice, resources, products and services are best suited to your profile.
To protect you and us against errors or fraud
When you use your My Account, we keep a log of all your activities. This allows us to detect suspicious activity on your account.
4.2 For web analytics purposes
To analyze how you use our website and improve your experience
We collect and analyze data about web traffic and visits on our website. This is called web analytics. Web analytics allow us to:
Understand how users utilize our website
Improve our website
Further develop our business and operations
4.3 For marketing purposes
To promote our products and services to you
We send you promotional emails only if you have specifically agreed to receive them. For example, if you have subscribed to our newsletter.
To offer you products and services that meet your needs
We use your personal information to offer you personalized advice and financing opportunities.
4.4 For other purposes listed in the Privacy Act
We comply with the Privacy Act. In some cases, the law allows us to use your personal information for other purposes than those listed above.
For example, we can use personal information to detect and prevent fraud or to comply with court orders.
5. How we store your personal information
5.1 Where we store it
Your personal information can be stored outside Canada because we use third-party service providers to store and process your personal information.
5.2 How we keep it secure
We take stringent measures to ensure that your personal information is protected and handled properly.
5.3 How long we store it for
We do not store your personal information forever. But we do have to follow certain requirements in the Privacy Act.
Thus, we store your personal information for a minimum of 2 years or longer for required business and compliance needs.
After that, we destroy, erase or dispose of your personal information.
6. To whom we communicate your personal information
6.1 Our employees or representatives may view your personal information on a need-to-know basis
Our employees or representatives may view your personal information for their work or for the reasons why we collected this information in the first place.
They will not view your personal information for any other reason.
6.2 Our service providers may process your personal information
Our service providers may need to access or process your personal information.
They are not authorized to disclose your personal information for any reason other than providing the services we ask from them, or if they have a legal obligation to do so.
We obtain the following services from our service providers:
Conducting web analytics
Processing your payments
Advertising our products and services
Manage email delivery
Distribute useful content
Some of our service providers are based outside Canada and some in the United States. They may store or process your personal information on our behalf.
For instance, under the USA Patriot Act, they might be forced to disclose your personal information to U.S. authorities if they suspect that it is linked to terrorism or money laundering activities.
6.3 We may communicate your personal information in certain circumstances
In exceptional cases, we may communicate your personal information to others without your consent:
If we are legally required to do so. For example, if we receive a court order to communicate your personal information.
If it is impossible to get your consent and privacy laws allow us to communicate your personal information. For example, if it is necessary for the protection of public interest or to collect money you owe us (overdue accounts).
7. Things you can do to control how we process your personal information
7.1 You can revoke your consent
Whenever you have specifically given your consent, you can revoke your consent at any time. For example, you can always opt out of one of our newsletters.
You may request that we erase your personal information in our control. In some cases, we cannot erase personal information we have already collected. This is usually due to legal or technical reasons.
To revoke your consent or request erasure of your personal information, please contact our Privacy Coordinator.
7.2 You can disable cookies
You can control cookies in the following ways:
Disable cookies in your browser’s settings. You will still be able to access our website, although some features may not work properly.
Opt out of Google Analytics.
7.3 You can access your personal information and ask us to correct any error
You can access your personal information at any time
To do so, please contact our Privacy Coordinator.
In some exceptional cases, we might be unable to give you access to your personal information. For example, if we cannot dissociate your personal information from:
Other persons’ personal information
Our own proprietary information
Information covered by solicitor-client privilege
You can ask us to correct any error or omission
You can ask us to make corrections to personal information that we have that is not accurate. If we do not make these corrections, you can ask us to add annotations to your personal information to explain why certain corrections you asked were not made.
Finally, you can ask us to notify certain persons about these corrections or annotations. To do so, please contact our Privacy Coordinator.
7.4 You can express your privacy concerns and file a complaint
You can express your privacy concerns by calling us or writing to us.
To do so, please contact our Privacy Coordinator.
To file a privacy complaint, you must send an email to our Privacy Coordinator
This ensures that we keep a record of your complaint. Our Privacy Coordinator will respond to you as soon as possible.
Note that your complaint must be about your privacy or about how we deal with your personal information.
If you are not satisfied with how we respond to your complaint, you can contact the Office of the Privacy Commissioner of Canada.
8. Other Matters
8.1 We may change this policy at any time
Because privacy concerns, business and legal requirements continually evolve, we may need to change this policy in the future.
What if the policy has changed since your last visit?
This policy is governed by the laws of Ontario and Canada. This policy complies with the Privacy Act of Canada.
8.3 Did you understand everything? Contact us with any question
Feel free to contact us:
For questions or comments about this policy
For more information about how we deal with your personal information
To access or modify your personal information
Here is how you can contact us:
Mail us a letter: Wild Hips
78 George Street
Ottawa ON K1N 5W1